RESUME

EXPERIENCE

Created surveys to understand the current user journeys and inform content strategy and daily social media posts.
Translated leadership vision for the future company brand identity and the feasibility constraints the product owner faced into high fidelity Figma mockups to guide the build.
Improved on-site SEO and boosted traffic rate through data analysis, writing meta-descriptions, keywords, alternative tags, and building a 250+ database directory for back linking.
Reduced content audit timeline by designing company content tracking system and training new hires in company’s content management system and media library, while ensuring the content of 800+ webpages are accurate, optimized, and relevant.

Developed a website for a small-scale renovation business to showcase photos of completed work, which led to bringing in 3 additional clients within one month of the websites publishing.
Influenced the owners to translate company goals and accomplishments to potential clients by including biographies of the renovators and client reviews, launched the website within 2 weeks.

Collaborated with 11 designers on affinity diagrams, personas, wireframes, and prototypes and prepared qualitative feedback from 50+ users to generate a more intuitive and accessible website.
Pioneered the research of 250+ readers through designing surveys, authoring community profile and competitive analyses to present to Editors-in-Chief which led to strategic shifts and a 20% increase in readership.
Introduced consistency in team deliverables by implementing persona templates and organizing an affinity diagram, which enabled a more cohesive understanding of 12 personas and minimized the user research process to 4 weeks.
Adapted previous experience as a lifestyle writer, casting coordinator, and a blog & web editor to encourage and start the first User Experience team within the magazine.

Managed the overall usability and accessibility of the website and associated platforms by delegating tasks to the founder, marketing, and software engineer, completing a total website redesign within 6 weeks.
Revamped 10 webpages to ensure user-friendly site navigation through copywriting, rearranging page hierarchy, implementing new UI components, and troubleshooting code errors by partnering with the software engineer.
Teamed with marketing interns to write and schedule site content and weekly blog posts using the company voice and tone, sent to subscribers of a weekly newsletter.
Conducted user research and composed 3 client feedback surveys to better understand user needs and impressions of the companies workshops and services.

Initiated personal education on accessibility, learning from 9 lead tech companies including Google, Facebook, Apple, etc.
Partnered with 3 accessibility specialists and devised a proof of concept for an app that would help flag emoticons over text  for people with cognitive disabilities, noting the positive outcome for all users.

Bachelor of Arts in Experience Architecture and French
Citizens Scholar Program Member — 3.67 GPA
French Language Exchange at Université François Rabelais in Tours, France
Courses of Note: Content Strategy, Information Design, Technical Communication, Digital Rhetoric, Researching Experience, Information Architecture, Computational Thinking, Experimental Design Practices, Advanced Web Authoring

Technical: HTML, CSS, Javascript, Google Suite, Mac OS X
Language: English, Native; German, Advanced; French, Advanced
Software: Photoshop, Illustrator, TypeForm, Canva, Figma, Sketch, WordPress, Marvel, Google Forms, Qualtrics
Professional: WCAG 2.1, Agile, Copywriting, Surveys, Personas, Heuristic Evaluation, Content Strategy